Valentine's Day Social Media Campaign: I was responsible for scripting, animating and editing this fun promotional video for Valentine's Day. It features the real money gaming app, Rush. The story starts with a classic romantic scene, where a character appears to propose to his girlfriend on one knee. The voiceover begins softly, saying, "This Valentine's Day, find your true love..." Suddenly, it's revealed that he's holding a phone instead of a ring, celebrating a game victory rather than proposing. The voiceover then shifts to an energetic tone, exclaiming, "...in winning real cash! Download Rush and win real money." The video ends humorously with the appearance of his actual girlfriend, maintaining the festive spirit of the occasion.
Instant Withdrawl Campaign: This video promotes the instant withdrawal feature of our app. Initially, I was pitched an idea comparing this feature to instant noodles. Instead, I suggested critiquing "2-minute noodles" that actually take 10 minutes to prepare, highlighting misleading marketing. In contrast, another character demonstrates our app’s truly instant withdrawals, proving some marketing claims can be trusted. I handled the script, animation, and editing.
